Horlicks is a truly fantastic brand - but has it got into an image trap that it can't come out?
Just overheard two boys mocking Horlicks that it is a kiddie brand like Cerelac. While it having the nutrition quotient might appeal to the mothers, the kids might be resisting consumption of Horlicks as it does not have an aspirational value like Boost or Bournvita, the two chocolate based drinks.
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