Sunday, December 18, 2011

Aspirational quotient of local languages

When we talk about the aspirational quotient of a language, we need to think of four different things

 

·         Reading

·         Writing

·         Speaking

·         Hearing

 

Do people aspire to read / write / speak / hear in local language or would they aspire to write / read / speak / hear in Hindi, the national language or English the global language?

 

Also, if a mix of languages were to be used, which would be the preferred mix

 

Hindi + Local Language

English  Local Language

or

Hindi + English?

 

The interesting insight is that while one language may be aspirational for speaking and hearing, it may not be aspirational for reading and writing.

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